Privacy Policy
Last Updated: January 2026
Pearlyking Cake ("we," "us," "our," or "Company") operates pearlykingcake.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in several ways:
- Personal Information: When you voluntarily submit contact forms, sign up for newsletters, or interact with our Site, we may collect your name, email address, and other details you provide.
- Technical Information: We automatically collect your IP address, browser type, device information, and pages visited through server logs and similar technologies.
- Cookies and Tracking: We use cookies, pixels, and similar tracking technologies to remember your preferences and monitor Site usage (see Cookie Policy below).
- Usage Data: We collect information about how you interact with our content, including clicks, referral sources, and time spent on pages.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Site traffic and user behaviour
- Affiliate tracking and commission attribution when you visit linked casinos
- Site improvement, personalisation, and content optimization
- Responding to your inquiries and providing customer support
- Marketing communications (only with your consent)
- Compliance with legal obligations and fraud prevention
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and calculate commissions.
- Marketing Cookies: Track conversion and engagement for advertising purposes.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may impair Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party casinos, gaming operators, and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly encourage you to review the privacy policies of any linked sites before providing personal information or engaging in gambling activities. The linked casinos and operators operate independently and are not controlled by Pearlyking Cake.
Your Rights
Under UK and EU data protection law (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Request correction of inaccurate information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request limitations on how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing or profiling purposes.
To exercise these rights, contact us using the details below. We will respond within 30 days or as required by law.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking cookies are typically retained for 30-90 days. If you request data deletion, we will remove your information within 30 days, except where legal obligations require retention.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data concern, please contact us:
Email: privacy@pearlykingcake.co.uk
Website: pearlykingcake.co.uk
If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.